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Sellers: How to attract buyers.

September 25,2022 | Posted By Flavia Brown in Real Estate
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No need to reduce your asking price (unless it is determined to be too high). Instead, do some or all of the following  (be sure to read the last paragraph):

+ Offer and advertise to pay part of the buyer’s closing costs. Many buyers will welcome this assistance because they struggled to come up with a down payment.

+ Mention to buyers who are concerned about high interest rates that they can get a 15-year loan, a 40-year loan, pay off part of their mortgage, or re-finance in a year two.

+ Have the state-mandated disclosures ready for buyers to read. Buyers like to know what they are buying, and some will make higher offers on properties they know their physical condition.

+ Be sure your asking price is accurate. Study and analyze the comps. If the price is too high you will eventually have to reduce your price, then buyers will wonder what’s wrong with the place.

+ Consider doing at least some needed repairs, including termite. (In the Bay Area it is common for sellers to have a property inspection and have the report available for buyers to read before presenting an offer, and doing the repairs before putting the home on the market).

+ Have your home in immaculate move-in condition, including first-impression curb appeal, which includes an attractive front door, walkway, and front yard.

+ Have a strong and effective marketing program. This really should be the first on the list, but it is here because if your marketing is powerful you won’t need to deal with most of the other items. In my blog section scroll down to “Fsbo marketing” and “For fsbos – more helpful info.”

Best wishes for a successful sale.

Flavia Brown, Realtor (17 years, 255 closed escrows, zero complaints, perfect DRE record, problem-free transactions).



Flavia did an exceptional job of getting my duplex sold, and found a 6-plex to complete a 1031 exchange transaction, all on time t...
- John Baker


22939 Hawthorne Blvd., Suite 203
Torrance CA 90505

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