Sellers: How to attract buyers.
June 29,2025 | Posted By Flavia Brown in Real Estate
No need to reduce your asking price (unless it is supported by accurate comps and determined to be too high). Instead, do some or all of the following (be sure to read the bold typed last two paragraphs):
+ Be sure your asking price is accurate. Study and carefully analyze the comps. If your price is too high you may need to reduce it. However, reducing asking prices often sends a red flag: buyers think something might be wrong with the home.
+ Offer and advertise to pay part of the buyer’s closing costs. Many buyers will welcome the assistance because they struggled to come up with a down payment and closing costs.
+ Mention to buyers who are concerned about high interest rates that they can get a 15-year loan, a 40-year loan, pay off part of their mortgage, or re-finance in a year or two.
+ Have the state-mandated disclosures ready for buyers to read. Buyers like to know what they are buying, and some will make higher offers on properties that they know their physical condition.
+ Consider doing at least some needed repairs, including termite. (In the Bay Area it is common for sellers to have a property inspection and have the report available for buyers to read before presenting an offer, and doing the repairs before putting the home on the market).
+ Have your home in immaculate move-in condition, including first-impression curb appeal, which includes an attractive front door, walkway, and front yard.
+ Have a strong and effective marketing program. This really should be first on the list, but it is here because if your marketing is powerful you won’t need to deal with most of the other items.
For more helpful tips, go to the blog section of my website (homesbyflavia.com) and scroll down to “Fsbo marketing” and “For fsbos – more helpful info.”
Best wishes for a successful sale.
Flavia Brown, Realtor (18 years -- zero complaints, spotless DRE record, and problem-free transactions).
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