How good realtors provide exemplary service

March 02,2024 | Posted By Flavia Brown in Real Estate

How good realtors provide exemplary service to BUYERS and SELLERS.

For BUYERS, they:

+ find or create money-making deals on desirable homes in Los Angeles County’s desirable neighborhoods and in areas where distressed homes are located that are ripe for low offers. Note: The Platinum Triangle (Beverly Hills-Bel Air-Holmby Hills) has plenty of homes waiting for low offers. Price range: $950K to $195M.

+ drive down asking prices. Depending on certain conditions, they get asking prices reduced to where the buyer will make a ton of money by the time escrow closes (immediate equity). This usually works best with homes that have been on the market for several months.

+ watch out for their clients’ best interests, including being sure there won’t be any mistakes in the selection of a property. Their goals always include helping their clients make a lot of money.

+ present offers with no upfront money or documentation if there are no competing offers. That is, no earnest money deposit (EMD), no pre-approval, and no proof of funds will be required until after the offer is accepted and ratified. After acceptance, the buyer will have 17 calendar days to investigate the property (inspections, seller’s disclosures, and reports) and decide whether to proceed toward close of escrow or cancel and get the deposit back. This is good for buyers because they won’t need to present money and documentation every time they make an offer, but only after their offer is accepted. Property values (prices) in Los Angeles County are predicted to increase 6.5% in 2024 and more in affluent areas, so it would be wise and advantageous to begin previewing homes before prices increase.

+ often give their buyers a generous legal tax-free rebate, although the amount depends on the price of the home and the commission rate. (Real estate buyer rebates do not violate California Business & Professional Code §10137).

+ find mortgage loans with much lower rates than the average 30-year fixed rate, and with downpayment and closing costs assistance.

+ don’t receive any broker fees from their buyers because the sellers pay those fees.

+ often get the seller to pay part or all of their buyer’s closing costs. (Buyer’s closing costs average around .8% of the purchase price).

+ explain every paragraph in the 16-page contract (purchase agreement). Also, they give a sample copy of a filled-in purchase agreement and a written brief explanation of every paragraph for easy reading. They make sure their clients know what's going on and there won't be any surprises.

+ explain in detail every step in a real estate transaction for buyers and sellers. (Both should know each other’s steps). They also provide the steps in writing for reference and to avoid any surprises.

+ have a spotless DRE record and no complaints.

+ have a balanced record of closed buyer and seller escrows so they will know how to effectively negotiate on both sides of the table.

+ run smooth and problem-free transactions.

+ have a knowledgeable transaction coordinator.

+ If the seller prefers, the agent will conduct a simultaneous close of escrow (closing on the sold and replacement homes at the same time).

For SELLERS, they:

+ are skilled at getting homes sold at the highest price the market will bear.

+ have a strong and effective marketing campaign that attracts thousands of prospective buyers, and more than 35,000 L.A. County real estate agents and brokers. The campaign should include entering listings on more than 750 real estate portals and websites, including all major social media sites. Their marketing program includes much more: drone photography, open houses, professional flyers, blast emails, and other ways to attract buyers. Their fiduciary duty is to get the highest sold price possible in a legal and ethical manner.

+ write a compelling and convincing MLS property description with 75 professional photos. This is very important because the MLS is where most agents and buyers begin searching for a home. Buyers also search on the internet, but the info is borrowed from the MLS. They emphasize in the MLS description section the desirable location as well as the home. Actually, good marketing agents will write two paragraphs – one for the home’s description and one for the desirable location. Many buyers are from other cities, states, or countries, so they may not know that the house is in a prime location and close to many attractions.

+ know how to conduct a smooth and problem-free transaction.

+ know how to analyze offers and counteroffers in the best interest of their sellers.

+ don’t wait for other agents to bring a buyer. Instead, they do their own buyer searching. They subscribe to the Los Angeles Business Journal database of CEOs and businesses, AtoZ database, contactanycelebrity.com, and RocketReach to contact qualified potential buyers.

+ explain every paragraph in the 16-page contract (purchase agreement). Also, they give a sample copy of a filled-in purchase agreement and a written brief explanation of every paragraph for easy reading. They make sure their clients know what's going on and there won't be any surprises.

+ explain every step in a real estate transaction for buyers and sellers (both should know each other's steps). They also provide the steps in writing for reference and to avoid any surprises.

+ have a spotless Dept. of Real Estate (DRE) record and no complaints.

+ have a balanced record of closed buyer and seller escrows so they will know how to effectively negotiate on both sides of the table.

+ run smooth and problem-free transactions.

+ If the seller prefers, the agent will conduct a simultaneous close of escrow (closing on the sold and replacement homes at the same time). Usually, the first choice is a seller's rentback for a month or so. An option is a hard money loan during the transition period.

+ If the seller prefers, the agent will help find a desirable replacement home.

Best regards,

Flavia Brown, Realtor (18 years)
homesbyflavia@gmail.com
homesbyflavia.com
310-702-0293

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310-702-0293

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